Show Don’t Tell 22

DATE: March, 2022
DURATION: 6 weeks
POSITION: Creative Designer, Social Media Designer

In collaboration with:
SAIC AIGA 2022 Show Don’t Tell Creative team 
IDENTITY SYSTEM brings designers together

The identity of Show Don’t Tell 2022 is built around physicality: having been hosted online the previous two years, it was necessary to make something uniquely tangible. Inspired by the “urban aesthetic” that defines the mortar of SAIC’s campus, a stark concrete background is interrupted by bright colors in the form of spray paint and “slap” stickers
that mimic street art. Even in digital form, the identity of Show Don’t Tell 2022 has an undeniably material presence.

Keywords: re-connect, urban, street art